This is a question I am getting from many business owners, coaches, and content creators right now, and it’s a great one to ask. Using content generated by ChatGPT or other AI operators on your website can have various impacts, and it’s essential to consider several factors.
What to be aware of:
- Quality and relevance: Google’s algorithms prioritise high-quality, relevant, and valuable content. ChatGPT-generated content can positively impact your SEO if it is well-written, informative, and relevant to your audience.
- Originality: Google values unique content. If ChatGPT generates content that is too generic or similar to existing content on the web, it might not rank well. It’s important to ensure the AI-generated content is tailored to your site and audience.
- User engagement: Google looks favourably upon content that engages users. For example, keep them on the page longer or encourage clicks to other parts of your site. If ChatGPT helps create such content, it can be beneficial for SEO.
- Content freshness: Regularly updated content can improve SEO. Using ChatGPT to generate fresh, relevant content can help maintain an active and current website.
- Compliance with Google’s guidelines: Google’s Webmaster Guidelines discourage the use of automatically generated content. If Google identifies content as AI-generated and considers it not to add significant value, it may negatively impact your site’s ranking.
- Supplementing human-created content: Using ChatGPT to augment human-created content, rather than replacing it entirely, is often the best approach. Human oversight ensures the content remains high-quality, relevant, and aligned with your brand’s voice.
- Avoiding over-reliance: Diversifying your content strategy rather than solely relying on AI-generated content is advisable. A mix of human and AI-generated content can cater to a broader range of SEO factors.
Liz’s final thoughts:
So, while ChatGPT can be a powerful tool for content generation, it should be used thoughtfully and with human oversight. This ensures the content remains unique, high-quality, and valuable to your audience. Balancing AI-generated content with human creativity and ensuring adherence to Google’s guidelines are key to maintaining and improving SEO rankings.
I hope that answers your question. If there’s anything more you’d like to know – reach out to me (Liz) on social media @thisisbrandari.
