I love working with Liz and the Brandari team. There’s much more to a good social media strategy than just pushing out content. And, while Brandari do create great content, they also build it into a coherent sequence that tells a story and engages people at different points in their journey.

A recent example is for a global IT hardware provider I worked with Liz on. IT hardware isn’t the most exciting product and some of the supporting content for the client needed improving. Liz spent the time getting to know what content we had, identified some key areas we should improve,recommended new content in the form of whitepapers, guides, videos, etc to provide a discussion point for the social content and humanised the tone of voice.

The results speak for themselves, our average reach on a social post is up by over 2.5k impressions, click through rate has increased from around 0.5% to over 2% and organic social has become a regular source of good leads, where before it was just another channel. This is thanks to Liz’s approach and guidance.