Social media trends are constantly changing and evolving which is why as users we must also change our approach and adapt to newer trends.
When it comes to using social media as a marketing or earning platform it is important to know what needs to be done differently and what strategies will work best to attract organic followers. This article discusses some of the emerging trends that will play a key role in marketing.
Social media trends
1. Brand authenticity
One thing that has certainly changed in marketing is the general approach. Unlike the old time’s customers and no longer interested in seeing a glamorous ad promises more than the product can deliver. Brand authenticity ensures that the customer is not being lied to or deceived by any aspect of the brand. This does not just stand for marketing but also transparency about products and services.
Customers are more likely to support a brand with an authentic brand story. Build a story around your brand, its background, what its purpose is and what makes it unique. Authentic means you showcase the reality of your brand and attract customers by using it as a marketing strategy.
2. Live streaming
A largely emerging trend, live-streaming or going live is perhaps one of the most interactive ways of marketing. In 2021 as we enter the year quarantined, more people will be behind screens and online than ever before. Brands can use live-streams as a means to interact with their audience all the while gaining more exposure.
According to a roundup of data from Twitch, YouTube, Facebook, and Mixer there has been a 99% year-over-year growth in hours of live stream video watched between April 2019 and April 2020.
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Plan informative live sessions that educate your audience on your brand, in today’s age people love seeing the face behind the brand. Another way to use live streams is to answer questions your followers may have related to your brand. A common practice amongst brands and influencers alike is requesting questions beforehand which they answer through live-streams.
3. Conversational marketing
Conversational marketing is sort of an interactive user experience which guides customers or visitors through asking questions and extracting relevant information. This method of marketing helps make navigating through services and products easier for website visitors. Having a live-chat option that automatically directs the visitor to a relevant webpage is an effective way of keeping customers on the site. Often the inability to navigate or having to wait for a response can cause customers to leave the website, conversational marketing helps avoid this.
4. Niche specificity
As the completion and amount of content on the web, getting exposure is getting increasingly difficult. Niche specificity will emerge as a prominent social media trend in 2021, as search engines become smarter. It is easier to pick up content if it belongs to a specific niche and it is the same from social media posts. The more specific your account or post is to your niche the higher its chances of engagement are.
Key takeaways
A brand’s online growth can only be ensured if brand owners and marketers keep adapting to ever-changing trends. Brand authenticity is on one of those properties that will enable brands in attracting new customers at any time the same goes for conversational marketing.
These may be trends however they are timeless once implied upon. Features such as live-streams are becoming increasingly popular as they help brand owners interact with their audience firsthand. Studying these trends will help you device a strategy for the year.
If you are require assistance with implementing these social media trends we’d love to support you. Learn more about our social media services.
