Cutting through the noise with effective branding and positioning strategies
As a business owner, you understand that standing out in a crowded market is essential for success. In today’s fast-paced world, creating a strong brand …
Resources
The power of storytelling in Consumer Markets
How to connect with your audience on a deeper level So many businesses have incredible stories behind what they do and why they do it, …
Baffled by the recent Instagram ‘hashtags‘ announcement?
Last week the head of Instagram, Adam Mosseri that hashtags do not help Instagram posts get more views. Adam went on to say, “They do help …
Email automation: Optimise your workflow
Being able to attribute your precious time to all aspects of your business, used to be very difficult. But thanks to the process of email …
Content Marketing: 5 Best Practices
Content marketing is a weapon in a small business owner’s arsenal that can be used to take on various topics and mould them into profit …
4 Easy Steps To Boost Your Website Traffic
Website creation is one of the most crucial steps to starting and growing a small business today. For your business to grow and succeed, you …
Content length: Short-form vs Long-form?
The quality of your content is very important when you’re thinking about incorporating it into your digital marketing strategy. Be it emails, newsletters, blog posts, …
Simple social media tips for your small business
People spend a lot of time on social media platforms to stay connected to the world. Some people just scroll, but some of them invest …
Podcast Marketing: 5 ways to grow your audience
For those of you who’ve always thought about podcasting, but never got to it, 2021’s a better time than ever. The pandemic has pushed a …
How to maximise each social media platform
Creating content unique for a particular social media platform is the best way to increase engagement and boost growth. What is posted on one platform …