Since October 2022, I’ve partnered with Sarah, a mortgage expert at identityfs to grow her brand’s presence on social media. We wanted to help Sarah reach and engage more people online, making her brand shine on Facebook and Instagram.
Objectives:
- Engage a wider audience
- Improve brand visibility
- Increase traffic to her website
Facebook results:
Here’s what we’ve accomplished, and we’re thrilled with the results:
- Engaged users: Up 80% – It’s like nearly doubling the number of people who interact with the page.
- Post impressions: Up 52% – More eyes on her content mean more brand visibility, and that’s always exciting!
- Reactions: Up 587% – Engagements (likes, hearts) soared, showing that Sarah’s audience loves what they see.
- Post reach: Up 41% – Sarah’s content is reaching more people organically, and that’s no small feat!
- Page and post engagements: Up 164% – We’ve nearly tripled interactions, creating a much more active community.
- Link clicks: Up 159% – More people are clicking through to Sarah’s website, which is exactly what we aimed for!
Instagram results:
Instagram, where Sarah’s business has a visual edge, saw the most dramatic growth:
- Impressions: Up 4686% – That means thousands more people are seeing her posts than ever.
- Post reach: Up 13,795% – We took her content from reaching a small circle to a much broader audience.
- Likes: Up 2076% – Over 20 times more likes than before, showing the audience loves her content.
- Comments: Up 2034% – We sparked conversations and community around her brand.
- New followers: Up 3434% – Her follower base more than tripled, bringing in new potential clients.
How we achieved these results for identityfs:
The impressive growth we’ve seen was the result of a focused and intentional approach, leveraging organic strategies that worked with Sarah’s brand and audience:
- Consistent, high-quality content: We crafted regular, visually compelling content that resonated with Sarah’s target audience, especially on Instagram, where her brand’s visual storytelling shone.
- Organic reach maximisation: We optimised posts for organic growth, using strategic timing and content formats that performed best with the existing audience, increasing visibility and engagement.
- Platform-specific strategy: By tailoring content to suit Facebook and Instagram’s unique strengths, we ensured that the brand connected with audiences where they were most active and engaged.
- Regular performance analysis: We closely monitored metrics like post reach and impressions, using this data to fine-tune our content strategy and ensure continuous improvement over time.
With these results, Sarah’s brand is more visible, and people are engaging deeply with her content. The increased traffic to her website and overall engagement have positioned her brand for long-term growth and success. It’s been a fantastic journey, and we’re excited to see where it goes next!
We’ve also evolved our social media aesthetic:
Over the past two years working with identityfs, we’ve undergone an exciting evolution in our social media aesthetic. This transformation went a long way to helping us with that improved audience engagement.
Here are some before-and-after visuals that showcase how far we’ve come. These images illustrate the shift towards a more cohesive and vibrant aesthetic, aligning perfectly with Sarah’s brand vision:
Before
After
Start your social journey with Brandari today!
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