Introducing the Female CEO Club podcast
In January 2022, I launched the Female CEO Club, a podcast featuring interviews with inspirational entrepreneurial women. From starting up a business from scratch, to …
Email automation: Optimise your workflow
Being able to attribute your precious time to all aspects of your business, used to be very difficult. But thanks to the process of email …
Content Marketing: 5 Best Practices
Content marketing is a weapon in a small business owner’s arsenal that can be used to take on various topics and mould them into profit …
4 Easy Steps To Boost Your Website Traffic
Website creation is one of the most crucial steps to starting and growing a small business today. For your business to grow and succeed, you …
Content length: Short-form vs Long-form?
The quality of your content is very important when you’re thinking about incorporating it into your digital marketing strategy. Be it emails, newsletters, blog posts, …
Simple social media tips for your small business
People spend a lot of time on social media platforms to stay connected to the world. Some people just scroll, but some of them invest …
Podcast Marketing: 5 ways to grow your audience
For those of you who’ve always thought about podcasting, but never got to it, 2021’s a better time than ever. The pandemic has pushed a …
How to maximise each social media platform
Creating content unique for a particular social media platform is the best way to increase engagement and boost growth. What is posted on one platform …
Medium-rare: The little known platform to boost your content
With increasing amounts of businesses shifting online, the demand is high, for getting your content to reach as many platforms as possible. Today, we’ll take …
A guide to writing appealing posts for social media
What are you doing before you click Publish or send an update to be scheduled on social? It is very easy to publish instinctively and …