Doing your own social media? You don’t need to spend a fortune to make it work for you. There are plenty of free tools out there that can save you time, help you stay consistent, and give your posts that extra professional touch. Here are 5 free tools that we think every business owner should check out:
1. HeyOrca: The social media scheduler with a difference
A solid social media scheduler is an absolute must, and while you could use Meta Business Suite, it does come with a 30-day limit on scheduling that can feel restrictive. Enter HeyOrca’s free plan—no catches, no trial period, just a genuinely free plan. You can schedule up to 10 posts a month for 2 social media profiles, making it a perfect fit for smaller accounts, passion projects, or personal brands. Plus, it includes handy features like:
- Canva integration for seamless design uploads
- AI-powered caption generator to help with writer’s block
- Customisable Instagram bio link
- Alt text generator for accessible content
2. Canva: Your go-to for standout graphics
If you’re not already using Canva, you’re missing out. The free plan gives you access to a huge range of templates that make designing social media graphics a breeze. Sure, the Pro account unlocks more, but don’t sleep on the power of the free version! And if you need a background remover but don’t want to pay for Pro, check out remove.bg—it’s simple, free, and gets the job done. Need more photos? Sites like Unsplash are perfect for adding high-quality stock images.
3. CapCut: Your no-fuss video editor
Video content is non-negotiable these days, but it doesn’t need to be complicated. CapCut, from TikTok’s parent company ByteDance, is a free video editor with all the features you need to create scroll-stopping videos. Whether you’re adding captions or tapping into trending templates, CapCut has your back. (P.S. If you edit in TikTok but hate the watermark, there are free watermark remover tools out there—just make sure to check their safety and terms!)
4. Giphy: Bring the fun with free GIFs
Want to add a little personality to your posts? Giphy is your answer. From eye-catching reactions to animated illustrations, GIFs can seriously boost engagement. Just make sure to use them wisely and credit the original creator when needed.
5. Hemingway App: Your personal editing sidekick
Polished captions don’t write themselves, but Hemingway App can help. This free tool checks your writing for readability and clarity, making sure your captions are sharp, easy to understand, and error-free. Perfect for anyone juggling content creation on their own.
There you have it! Five totally free tools that will make managing your social media smoother and more effective. Which one are you trying first? Let me know in the comments!
