Are you a small business owner looking to grow your presence on Threads? This new platform offers a fresh way to connect with audiences, and with just a few strategic steps, you can harness its potential for your brand. Here’s a guide packed with actionable insights to help you thrive on Threads!
1. Engage with replies to increase visibility 🗨️
One of the best-kept secrets about Threads is that nearly half of your post views come from replies! Unlike other platforms, where likes and shares dominate, Threads favours interaction within the comment section. So, get involved! Make an effort to comment back when followers engage with you, and don’t hesitate to join conversations on others’ posts. This engagement doesn’t just keep you active in the community—it significantly boosts your visibility. Think of each comment as an opportunity to reach new people.
Try this: Set aside a few minutes each day to reply to comments on your posts and engage with other relevant accounts. You might be surprised by how quickly this can expand your reach!
2. Combine text with visuals for maximum impact 📸
Posts on Threads that include a mix of text and visuals, such as photos, videos, or carousels, tend to perform better than plain text posts. Visuals catch the eye and keep your content fresh, which helps keep your followers interested.
Pro tip: To make your visuals work even harder, keep them relevant to your brand’s story. Whether it’s a behind-the-scenes look at your workspace or a quick video tip related to your industry, make sure each visual element aligns with your brand’s voice and values.
3. Post consistently for greater reach ⏩
Just like any social platform, consistency is key on Threads. Regular posting—aiming for around 2-5 posts a week—helps maintain a strong presence without overwhelming your followers. The more you post, the more your audience will recognise your brand, fostering a sense of familiarity and trust.
Quick tip: Block out time once a week to brainstorm and schedule your posts. This will help you stay on track and ensure you’re always ready with fresh content.
4. Don’t overlook weekends 📅
When it comes to Threads, weekends can be prime time for engagement. Many users have more free time to browse and interact, so posting on Saturdays or Sundays is a smart move. If your schedule allows, consider crafting a few posts specifically for weekends to tap into this high-engagement window.
Weekend idea: Share something lighter, like a humorous post or an informal peek into your weekend routine. This can help your audience see the more personable side of your brand.
5. Leverage video content for higher performance 🎥
While all types of visual content can be effective, combining text with video content has been shown to boost engagement even more on Threads. Videos are engaging and shareable, making them perfect for capturing attention and keeping followers invested in your brand.
Experiment with: Short, engaging videos that share quick tips or showcase product demonstrations. You don’t need a full production setup—a simple smartphone video can work wonders if it’s authentic and relatable!
6. Stay current with trending topics 📚
Keeping an eye on trending topics can help you stay relevant and connect with a broader audience. Popular topics on Threads include TV and movies, photography, books, fashion, fitness, sports, music, food and drink, beauty, tech, and travel. Find ways to tie your brand into these themes, whether it’s a post about a recent trend in your industry or a light-hearted comment on a trending show or tech gadget.
Pro tip: Use a mix of popular and niche trends. It shows your audience that you’re not only in touch with the latest but also have unique insights and tastes.
7. Bring humour into your content 😂
Everyone loves a good laugh, and on Threads, humorous posts often get more views and interactions. Whether it’s a playful meme or a cheeky industry joke, don’t be afraid to show a bit of personality and humour. It’s a great way to humanise your brand and make your content memorable.
Try this: Create a list of relatable industry or small-business memes to share when you need a lighthearted post. Bonus points if they’re uniquely tailored to your brand!
8. Create exclusive content for Threads 💡
Top creators on Threads find success by crafting unique content specifically for the platform. This can be a powerful way to build a loyal following, as people love feeling like they’re part of something special. Posting exclusive content just for Threads gives followers an extra incentive to engage with your brand on this platform instead of others.
Content ideas: Behind-the-scenes sneak peeks, ‘Ask Me Anything’ sessions, or even mini-tutorials exclusive to Threads can go a long way in fostering engagement.
Try one of these tips today!
Whether you’re ready to boost your presence with more frequent posts or experiment with exclusive content, there’s no shortage of ways to make Threads work for a small business. Which of these tips will you be trying first? Let me know in the comments, and feel free to share any Threads success tips!
