Now is the time to unleash the influence of social media to build engagement and strong relationships. So let’s start by asking the question, ‘where do most of your audience live and breathes?’. The answer is social media!
Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and other social media channels all have their own uses and create huge engagement opportunities. The key is to be aware of your target audience and to plan your social posts around this.
To gain traction you need to create interesting stuff, engage your audience by getting them to comment or share your posts, and whilst the end goal might be to sell your product or service it has to be done subtly and tactfully. If you’re offering value to your audience, they’ll keep coming back.
So, how do you create engagement and extend your client base whilst keeping your current one? We share four of our top tips:
Be active and responsive
It is important to be both active and responsive on social media. However, due to the global pandemic, the potential clients understand the delay in response. Also, brands are openly communicating messages through social media to voice empathy while trying to normalise the situation.
Hence, every human comprehends similarly. Nonetheless, a response within 24 hours is much appreciated. In fact, you don’t have to be perfect in such cases. You just need to be as authentic as you can. So, when there’s a genuine issue, every human will be compassionate!
Listen to your audience
Facebook, Twitter, Instagram, and all other social mediums provide ways to communicate. It’s a two-way communication which means that your customers can reach out to you and you can get back to them!
You can access Social Listening Tools through social media channels. For example, you can run a poll and ask for your client’s suggestions. Or you can open the comment section for getting some sort of feedback.
Plus, you can search around your brand’s keywords on social media, see what the target audience is searching, collect the data, and use it to become more relevant to your customers.
Through it, you can build engagement and it’s really helpful for a brand’s growth!
Be personable and relatable
A presence of humanity is important for building an evergreen business relationship. A person would always seek another person in order to make a certain decision. Being personable and relatable could take you to places as a small brand. A tailor-made response is all that can make a huge difference!
- Create videos, interact with the audience, and upload on all social media channels.
- Pick fan of the month and post their photo.
- Make sure to organise meet & greet sessions online. Live chat feature is amazing. Utilise it!
Seek feedback from your clients and targets
Feedback is important and the best part of it, is that you can use it to improve your business and service.
- Open all channels such as messaging, E-mail, Whatsapp, and comment section so that your customer can come and give valuable feedback.
- Always be respectful of your customers and targets.
- Understand fully what has happened internally so you can make the required improvements.
And if you receive negative feedback, don’t let it get you down. You’re being told this information to help improve things going forward. Plus, this is an opportunity to have a lasting impression – you might want to look at giving them a refund, a free meal next time or an exchange of product. Do what feels right to you.
Key takeaways
So, be active, listen to your customers, and always look for ways to keep improving and developing your business. Social media is fantastic for this and best of all, getting it right takes only your attention. So be sure to take time out to plan and get it right.
Of course, we understand that not everyone has the time to focus on social media, or maybe it’s just that you don’t know what content to share – either way, we can support you with our social media services.
